HDR Rendering

iTV? So what...?

iTV: Interactive Television.

A televised experience that involves two-way communication between the viewer and some form of televised content.

Leo Burnett: http://www.leoburnett.ca

The Leo Burnett website recently won Best Navigation at Flash Forward '06 in Austin Texas. The interface simply consists of the words Leo Burnett and a big black pencil. Once the user attempts to interact with the page the letters split out of words and turn into "nodes" that connect more words and logos together.

Once a node is activated the interface rotate and zooms the screen to match the orientation and depth of the selection. The interface continues to zoom and rotate for each additional node beyond the corresponding letter.